Music Video Marketing: What Makes a Music Video Go Viral?
Jan16

Music Video Marketing: What Makes a Music Video Go Viral?

The viral video internet phenomenon kicked off in 2007 with the 57-second “Charlie Bit Me” video. It was the first viral sensation of its kind, racking up 845 million views to this day. Since then people so regularly share and...

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REVIEW: Frank Turner at Portsmouth Guildhall
Jan05

REVIEW: Frank Turner at Portsmouth Guildhall

Contributing writer for ALT-MU Johnny Bell shares his experience at a Frank Turner and & The Sleeping Souls gig in Portsmouth (UK) last month……

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5 Positive Things Musicians & Music Lovers Can Take from 2016
Dec24

5 Positive Things Musicians & Music Lovers Can Take from 2016

Yes, 2016 has been a pretty sucky year all round, hence the evolving number of 2016 hate videos making the rounds. We do not disagree and certainly don’t want to minimise the gravity of what has happened. For the music …

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Interview with soul singer & blues pianist, Leo Napier
Dec23

Interview with soul singer & blues pianist, Leo Napier

After seeing success collaborating with Griz and Gramatik, Leo Napier went on to release his debut single ‘Dime’ in 2016. Since then he’s built on that success and released his super smooth soul single ‘Bad Girl’, we caught up with …

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Black Peaks @ Concord 2, Brighton UK
Dec20

Black Peaks @ Concord 2, Brighton UK

Sub Editor at ALT-MU Magazine, Bex Cole, stumbled into a gig at Concorde 2 in Brighton (UK) last week and got a surprise. She was watching the same band she had seen in a tiny run-down pub years ago, now …

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Interview with Australian troubadour, Jack Carty
Dec01

Interview with Australian troubadour, Jack Carty

Having already taken Australia by storm after reaching the number one spot in the AIR charts there this summer, Jack Carty has recently brought his unique blend of indie-folk to the UK, releasing his album ‘Home State’ late November. We …

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